Paul Evans on launching Xbox's Kinect Star Wars game
31 Oct 2012 | by Arif Durrani
relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM
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Sapient Nitro grabs top slot in Marketing's 2012 digital agency leagues
31 Oct 2012 | by Kim Benjamin
Sapient Nitro has claimed the top spot in this year's digital agency leagues produced by Marketing...The agency has replaced LBi as the top-ranked agency, with AKQA, Publicis Chemistry and Iris ...
Winners and losers: Marketing's Digital Agency Leagues 2012
31 Oct 2012 | by Kim Benjamin
world's biggest advertising group, WPP, snapped up digital agency AKQA for $560m ( 350m), while three ...
Tesco relaunches YouTube channels
31 Oct 2012 | by Matthew Chapman
Tesco channel curating content from all four. Digital agency Zone has created the channel and claims ...
Celebrity pulling power on the wane
31 Oct 2012 | by Kim Benjamin
advertising and sponsorship at Virgin Media, and Hamish Pringle, strategic adviser at creative agency 23red ...
Acer signs up Megan Fox in move to 'premium' positioning
31 Oct 2012 | by Matthew Chapman
after Acer initially hired Red Peak, the agency Birkin founded in 2010, to overhaul the company s brand ...
IAB Engage: Sky digital marketer on risks in the "age of the jerks"
26 Oct 2012 | by Maisie McCabe
, chief strategy officer at Sky's media agency MediaCom, and believes the marketing world is living in ...
Will Harris: Get a grip on your brand's numbers
26 Oct 2012 | by Will Harris
Q: Our data analytics agency insists on a 60-sheet PowerPoint presentation whenever it updates us ...
Vodafone combats EE 4G with monster press activity
26 Oct 2012 | by John Reynolds
was brokered by its media agency OMD. TMG publisher of The Daily Telegraph claims the Vodafone ...
BBC Worldwide to launch biggest campaign reminding people of Olympic 'joy'
24 Oct 2012 | by Matthew Chapman
go hand in hand." The television campaign was created by Karmarama, the agency that Lowe worked ...
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