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#aoty12: Direct Agency of the Year - Best of the Rest

11 Dec 2012 | by Matthew Chapman

Boots and IKEA loyalty schemes, the agency managed to land big-name clients including Virgin Holidays ...

Power 100 Next Generation: Tomas Walker, acquisition communications and customer experience manager, EDF

13 Nov 2012 | by Suzy Bashford

able to engage consumers in much more meaningful ways. What the agency says : He has taken a ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

Thomas Gensemer, managing partner at Obama's agency Blue State Digital. It isn't just because ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

agency Sense for its 'Has your dog had his four-a-day?' brand-education activity, bringing the message to ...

Morrisons' flagship Kiddicare store opens in Nottingham

26 Sep 2012 | by Matthew Chapman

new babies. In-store features have been conceived by design agency 20.20 and are an attempt to ...

Man City launches kids' website City Kicks with John Brown

29 Aug 2012 | by Daniel Farey-Jones

marketing agency John Brown, which crowd-sourced the name and developed the brand identity. The website ...

Cancer Research UK gets a brand refresh

08 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

at Cancer Research UK, said the refresh, created by branding agency Interbrand, aims to communicate a ...

Revolution - September 2012 Features List

16 Jul 2012 | by Kim Benjamin

hyper-personalisation the questions to ask when hiring as social media agency. Special report: Search marketing ...

Field Marketing: Innovation ensures success

27 Jun 2012 | by Suzy Bashford

experiences. Agency Q A: Anna Bradshaw, account director, BEcause Was there anything about the ...

Make or break time for the market research industry

15 Jun 2012 | by Alan Mitchell

made anyway. That's great for an agency's income, but strategically precarious. If you're not viewed ...

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