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What does "marketing" actually mean and what is it for?

01 Apr 2013 | by Laurence Green

founding partner of creative agency 101 and co-founder of Fallon London. He writes a column for The Sunday ...

Dulux: A paint ad that's a bit like a beer ad

28 Mar 2013 | by Mark Hancock, Director of strategy, Lida

on his own. Priceless comedy trope, right there. I bet the client roared when the agency read the ...

Forget SXSW, it's time brands looked elsewhere for exciting new things

27 Mar 2013 | by John V Willshire

's more, every agency and brand with a passing interest in technology has decided to decamp to Austin for ...

Group FMG: Let me tell you a story

27 Mar 2013

this she was head of new business at media agency Starcom, following senior commercial roles working ...

Citroen DS3: The French car brand is sending mixed messages with this Apple-esque execution

21 Mar 2013 | by Ben Kay, Chief executive, RKCR/Y&R

any agency, then. But it feels like the finished work doesn't quite live up to the promise, and I'd ...

Helen Edwards: 'Good enough' is fine for government agency roster

20 Mar 2013 | by Helen Edwards

In the agency world, there is a call that is most agreeable to take. It is the one that, after a ...

Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn

07 Mar 2013 | by Nigel Roberts, creative director, Leagas Delaney

client and agency, yes? Hmm. Looking at the list, hopes of an easy 500 words of envy and praise for a ...

Foursquare: what happens after hype turns to cynicism

28 Feb 2013 | by John V Willshire

design agency e-Types, which has a shop: walk in and find your favourite new font ...

Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum

21 Feb 2013

enough experience, tools and great people in the agency world to objectively help assess the impact of ...

Experiments to evaluation: social media gets serious

08 Feb 2013 | by Claire Beale

competition on Facebook that, the agency beamed, had attracted, wow, more than 1000 entries. From the agency ...

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