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ZenithOptimedia global ad expenditure forecast

11 Aug 2010 | by Calvin Lau

Republic charts the agency's forecasts to see which mediums will lead the way.

Social media consumption challenges traditional media

24 Apr 2008 | by Universal McCann

agency Universal McCann....of global media consumption. This is the third time that the agency's Social Media Tracker has ...

Group M forecast: Olympic sponsorship lifts outlook for 2007

26 Jan 2007 | by Adam Smith, GroupM

Adam Smith, Group M's futures director, says the WPP agency's outlook in its latest forecast for...In the summary of its latest marketing revenue forecast, the WPP agency's outlook for marketing ...

BCMA publishes branded content attitudinal consumer study

05 Jan 2007 | by The BCMA and Contentworx

consumer attitudes towards branded content working in conjunction with branded content specialist agency

 

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