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Sony UK hires WebtraffIQ to improve customer loyalty

11 Dec 2003 | by Jennifer Whitehead,

Sony has appointed the agency on a year-long contract, after looking for a way to unify its ...

VisitBritain hires Draft London for European DM push

11 Dec 2003 | by Staff,

The agency is tasked with conducting brand-building marketing activity to drive both short and ...

Stonecube gets chiselled into shape by Dutton Merrifield

10 Dec 2003 | by Staff,

LONDON – Dutton Merrifield, the branding and design agency, has been appointed to undertake a brand...develop the product identities. The agency will also be looking at designing the website, sales CD and ...

Ribena extends CD:UK sponsorship until December 2004

10 Dec 2003 | by Claire Billings,

screenings of the show on ITV1 and ITV2. GSK's creative agency Grey London produced the sponsorship credits ...

Leagas Delaney in running to keep £15m Hyundai work

10 Dec 2003 | by Jennifer Whitehead,

LONDON - Incumbent agency Leagas Delaney is still in the running to retain the £15m Hyundai account...'s biggest billing UK client and its loss could be a big blow for the agency. It has held the account for 10 ...

WPP acquires influential Washington DC lobbying firm

10 Dec 2003 | by Gordon MacMillan,

the Republican National Committee. His partner, and co-chairman of the agency, Quinn, a Congressman ...

AOL launches website to drive UK advertising sales

10 Dec 2003 | by Staff,

by digital communications agency Reading Room, and is supported by an online advertising campaign ...

Disaronno Amaretto in pre-Christmas direct mail push

10 Dec 2003 | by Chris Scott,

The campaign, created by below-the-line agency Communicator, will target existing drinkers and ...

Panasonic launches innovative MMS campaign for X70

10 Dec 2003 | by Staff,

run in conjunction with Lycos, the media planning and buyer agency, Brand Connection, and mobile ...

Echo's Murray to head ValueClick e-mail division

10 Dec 2003 | by Staff,

database aimed at the agency's clients. Murray said that the promotion of the email marketing service ...

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