Case Study: The Automobile Association - How a big idea put the AA back together
14 Nov 2003 | by Professor Angus Jenkinson and Branko Sain
touring information evolved into full travel agency services selling holidays. In 1993 the AA launched ...
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Ford StreetKa - a new star shines over the old brand
19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain
to convert the perception that Ford got this boring, old, fuddy-duddy image. The advertising agency ...
2003 Advertising Expenditures in Japan
01 Mar 2003 | by Dentsu
This report by Japanese agency Dentsu takes a detailed look at adspend in Japan in 2003, by medium
Book review: BRANDchild
01 Mar 2003 | by Martin Lindstrom and Patricia B Seybold
relationships with brands. Conducted by Millward Brown, the leading global market research agency, the ...
2002 Advertising Expenditure in Japan
01 Jan 2003 | by Dentsu
This report by Japanese agency Dentsu takes a detailed look at adspend in Japan in 2002, and over
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