DirecTV takeover faces Justice Department block
31 Oct 2002 | by Staff,
's approval. The news comes just weeks after the Federal Communications Commission, the other agency ...
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T in the Park hires Big Fish to hook sponsors
31 Oct 2002 | by Jennifer Whitehead,
LONDON - Events agency Big Fish is to handle sponsorship for the biggest music festival in Scotland...The agency is charged with bringing in new partners to work alongside the chief sponsor, Tennents ...
Editorial coverage can be a powerful commercial edge
31 Oct 2002
invaluable exposure as a result. Is the agency responsible for the ad, the Marketing Store, smart enough to ...
Tequila\Manchester gives Double Bubble direct push
31 Oct 2002 | by Jennifer Whitehead,
with Tequila\Manchester sister agency BDH\TBWA, to launch the lead product Double Bubble. The DRTV ...
Haagen-Dazs stars in Made for Movies campaign
30 Oct 2002 | by Jennifer Whitehead,
first since the agency was appointed to the £30m account in April. It breaks on November 4 and will ...
Allied Domecq says marketing pushed profits up 18%
30 Oct 2002 | by Jennifer Whitehead,
share from Baileys. This year, Allied Domecq has shaken up its agency arrangements on a number of ...
Spain looks to branding to overhaul its image
30 Oct 2002 | by Claire Billings,
advertising agency Bassat Ogilvy, are set to meet in November to evaluate preliminary findings from research ...
Youth marketing shop Traffic unveiled
30 Oct 2002 | by Jennifer Whitehead,
LONDON - A new below-the-line agency will launch on November 15, specifically to help the music and...will also be used to provide market research and feedback. Based in London, the agency will target ...
Shell launches online data capture drive
30 Oct 2002 | by Claire Billings,
will also include streamed video of ads created by Shell's above-the-line agency J Walter Thompson ...
Droga continues Saatchis renaissance with BOBs listing
29 Oct 2002 | by Jennifer Whitehead,
Glazer; Kevin Thomas; Paul Gay; Peter Thwaites; Traktor Best Agency TV Producer Andy Gulliman ...
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