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Zenith expects TV ad market to fall in 2013

03 Dec 2012 | by Daniel Farey-Jones

The Publicis Groupe media agency had previously forecast a flat 2013 for the UK s biggest ...

What does it take for British agencies to make it in New York?

14 Nov 2012 | by Kate Magee

Freud Communications folded its New York office into local agency HL Group in 2009. So how can this ...

Newspapers and TV drag down Zenith's UK adspend forecast

01 Oct 2012 | by Daniel Farey-Jones

In the quarterly update to its 2012 forecast, the Publicis Groupe media agency cut its predicted ...

ZenithOptimedia cuts global adspend growth forecast to 3.8%

01 Oct 2012 | by Staff

Publicis Groupe media agency tempered its pessimism with reassurance that this would swing back to 0.9 ...

Clouds gather around Western Europe ad market

19 Jun 2012 | by Daniel Farey-Jones

Two media agency forecasts have warned of a slowdown in adspend in Western Europe this year as

Radio celebrates as Jubilee provides 20% ad spend lift in May

08 Jun 2012 | by Maisie McCabe

estimates suggest radio's May performance make it 2012's strongest month to-date, although some media agency ...

Olympics has scared off TV advertisers, say media buyers

06 Jun 2012 | by Maisie McCabe

media agency traders who expect year-on-year market declines of up to 10% around the period of the...considered predictions about September. A media agency executive, who asked not to be named, said: "Q3 ...

BlackBerry maker confirms 'significant' job cuts amid review

30 May 2012 | by Matthew Chapman

, which will involve its biggest marketing campaign to date. RIM s global ad agency Abbot Mead Vickers ...

Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast

14 Mar 2012 | by Daniel Farey-Jones

The Publicis Groupe-owned media agency has boosted the forecast it issued in December for 2012 ...

Challenging times as UK unemployment rises to 8.4%

18 Jan 2012 | by Arif Durrani

for the sector. The agency's own figures suggest 2012 has already started stronger than 2011 ended ...

 

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