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Carat offers more upbeat forecast on ad spend

27 Aug 2010 | by John Reynolds

media agency to positively revise its forecast adspend figures, after ZenithOptmedia last month ...

ZenithOptimedia global ad expenditure forecast

11 Aug 2010 | by Calvin Lau

Republic charts the agency's forecasts to see which mediums will lead the way.

ZenithOptimedia increases global ad spend forecast

19 Jul 2010 | by Mark Banham

factors that would risk dragging the market back down again or reducing the rate of growth." The agency ...

GroupM predicts 3.5% growth in media spend

25 Jun 2010 | by Mark Banham

total measured volume among all global media agency networks. The network, which includes media agencies ...

Mobile phones to overtake computer for internet access

22 Jun 2010 | by Arif Durrani

for mobile internet was social communications (27%), followed closely by email (26%). The agency has ...

ZenithOptimedia upgrades adspend forecasts

07 Apr 2010 | by Anne Cassidy

The Publicis-owned media agency forecasts UK adspend will rise to 10.8bn this year, a significant ...

Carat upgrades UK and global adspend forecasts

26 Mar 2010 | by Anne Cassidy

The Aegis-owned agency expects a rise in global adspend of 2.9%, up from its previous prediction ...

ZenithOptimedia predicts global ad spend to grow in 2010

08 Dec 2009 | by Jacquie Bowser

The global spending prediction is the Publicis agency's first upward revision in 18 months and ...

Group M forecast: Olympic sponsorship lifts outlook for 2007

26 Jan 2007 | by Adam Smith, GroupM

Adam Smith, Group M's futures director, says the WPP agency's outlook in its latest forecast for...In the summary of its latest marketing revenue forecast, the WPP agency's outlook for marketing ...

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