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On the Campaign couch

29 Nov 2012 | by Jeremy Bullmore

Partner Cards for my agency. Which way should my dollar drop? If you look carefully enough, you ll ...

On the Campaign Couch

22 Nov 2012 | by Jeremy Bullmore

. It has taken quite a bit of time and organisation at our end: we have three senior agency bods ...

CREATIVE STRATEGY: EE launches with big bucks, but no big bang

15 Nov 2012 | by Simon S Kershaw

as promised, one was entitled to expect a bit of a fanfare for 4G. How did EE and their agency go ...

Think BR: The pitfalls of enthusiasm

15 Nov 2012 | by Peter Gilheany

If you work for a creative agency, you ve probably had that moment - an idea forms, what seems to ...

A killer campaign needs a killer brief - it's not all about TV

08 Nov 2012 | by Andrew Melsom

agency model is far from future-proof if it continues to recommend TV-led umbrella campaigns. Events, as ...

On the campaign couch...with JB

08 Nov 2012 | by Jeremy Bullmore

, for God s sake: isn t that what their overpaid agency is supposed to be doing? Clients have enough ...

Advertising should be a risky business you could lose in

08 Nov 2012 | by Justin Gibbons

been invested in the long-running campaign, last year s media plan, the agency structure has an ...

Toyota: ad for the GT86 model offers thrills aplenty and is beautifully paced

18 Sep 2012 | by Steve Hastings, planning partner, Isobel

Skip to table Then bang, we were bought by another agency and all lost our jobs. Mired in ...

Ladbrokes: although based on a strong strategy, the ad is cliched and potentially irritating

12 Sep 2012 | by Neil Dawson, executive creative director, BETC London

guise of agency research....Skip to table Ladbrokes is the biggest betting agency in the UK and a world-leader in the ...

CREATIVE STRATEGY: VW's Polo campaign goes from strength to strength

14 Jun 2012 | by Simon S Kershaw

advantages over other media. Certainly this ad will be hard to follow. VW and their agency deserve every ...

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