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Marketers lack clarity on budgets and briefs, say agencies

16 May 2013 | by Rachel Barnes

, also highlight that just 38% of agency new business people felt the client s budget was clear upfront ...

Why marketers are ditching their brands for life in adland

13 May 2013 | by John Reynolds

became the latest to jump the fence, joining creative agency LOVE as chief executive . What are the ...

Nicola Mendelsohn appointed VP EMEA for Facebook

07 May 2013 | by Louise Ridley

Creative Industries Council. Under her tenure, Karmarama became the fastest-growing independent agency ...

Twitter signs major advertising deal with Publicis Groupe

23 Apr 2013 | by Gordon MacMillan

, Dentsu-owned Aegis and Omnicom. The deal with the Publicis Groupe-owned media planning and buying agency ...

Direct Line Group to create in-house digital agency

22 Apr 2013 | by Alex Brownsell

Direct Line Group is creating an in-house "digital agency" team, as the insurance company aims to...re building a whole new concept: an in-house digital agency. "Yes, it s insurance. Yes, it s digital ...

Top Diageo, Coke, O2 marketers outline priorities for new IPA Client Council

17 Apr 2013 | by Staff

, Virgin Management (right) "There must be a mutual respect and I do have an absolute respect of agency ...

What marketers can learn from Hollywood

01 Apr 2013 | by Nick Meaney

forecast Oscar-winners. We wondered why the advertising agency he worked for had not instead asked the ...

YSL creates Facebook app to promote Radiance range

21 Feb 2013 | by Ben Bold

Agency PMA Digital has created the Radiance app. It lets users upload a photo and then enhance it ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

? Marketing asked two experts Alistair Green at media agency Mindshare UK, and David Goudge of consultancy ...

Helen Edwards: The written word is dead, long live the written word

30 Jan 2013 | by Helen Edwards

This month's launch of agency Holmes, Hobbs, Marcantonio prompted some warm smiles. It was the ...

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