Do media agencies require a brand positioning?
12 Apr 2012
an attempt to give your agency some standout in an over-supplied, commoditised market? No. All ...
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Hipperson brings data nous to ZenithOptimedia
18 Apr 2013
agency, and boasts a long record via Tequila, MRM, DraftFCB and RMG Connect of working at, and ...
Is inexperience a worry?
19 Jan 2012 | by Alasdair Reid
More than half of media agency staff are 30 or under....media agency staff is aged 25 or under and a further 32.7 per cent is aged between 26 and 30. That ...
All about ... Media joint ventures
10 Nov 2011 | by Alasdair Reid
like something akin to the old concept of the full-service ad agency ethos, with buying performance ...
Is a single trade body a good idea?
10 Nov 2011 | by John Tylee
's income-based membership fee system as "deeply flawed" led to his agency, Iris, parting company with the ...
Many of us preach comms planning but few practise it
10 Nov 2011
small accolade. Personal experience and a trawl of agency websites suggests that most media and ad ...
Nigel Clarkson, Primesight
27 Oct 2011
advertising was ... I watched a documentary at school about an agency creative pitch that involved drinking ...
Jeremy Lee: It's still not cool to be propping up the new-business table
20 Oct 2011 | by Jeremy Lee
To paraphrase the ubiquitous Dave Trott, "here's a question": when does an agency's internal...Never, that is, unless you are an agency languishing near the very bottom of the New-Business ...
Hurman hits the road to raise OMD's standards
13 Oct 2011 | by Alasdair Reid
advertising agency, Leagas Delaney, just as this was becoming perversely fashionable, rising in short order to ...
'Good cop' Howie personifies change at Aegis
29 Sep 2011 | by Alasdair Reid
The man filling the abrasive Steve Platt's shoes as the agency's head of trading has a more...head of trading at Aegis is living and breathing evidence that the agency's chief executive, Robert ...
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