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INTERNATIONAL: Naundorf to head Compuserve PR

30 Oct 1998 | by MICHAEL LEAPMAN

. Compuserve uses Herald Communications as its main agency in Germany and Naundorf said that he may look at ...

Sanders to top PR role at British Lung Foundation

30 Oct 1998 | by IAN DARBY

oversee the foundation s internet sitek and manage its relationship with retained agency Munro and ...

CAMPAIGN REPORT ON NEW MEDIA: The Digital Effect - Digital has now arrived, but are agencies ready to seize upon its possibilities? Some are adapting with new structures, while others intend to rely on familiar models of working. By Richard Cook

30 Oct 1998 | by RICHARD COOK

core agency offering for the sake of completeness. The doubting agencies are waiting to see ...

CAMPAIGN INTERACTIVE: NEW-MEDIA CLINIC - Selling up - or selling out? Online pioneers look to the inevitable

30 Oct 1998 | by JOHN OWEN

of Sunbather and CHBi, selling to a big US online agency like Razorfish makes sense - in the medium ...

DIRECT NEWS: AIS offers VirginNet a fresh face in first work for the brand

30 Oct 1998 | by ELEANOR TRICKETT

agency, Mother. The work, which breaks at the beginning of November, comprises direct mail, inserts ...

AOL TV ad push tries to boost net use at home

30 Oct 1998 | by JOHN OWEN

Mortimer Whittaker O Sullivan since the agency was appointed to the account in September. Media ...

CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase brand recognition, or as a direct marketing tool to consumers? Karen Yates reports on two different responses to website technology

30 Oct 1998 | by KAREN YATES

World Cup partner in a plausible way? The answer came from its advertising agency, BMP DDB, which ...

CAMPAIGN REPORT ON NEW MEDIA: Browsing for Pleasure - Our advertising industry browsers visited sites designed to enhance their personal interests. Compiled by Jade Garrett

30 Oct 1998 | by JADE GARRETT

End www.carryonline.com I started off looking for the Magnum photo agency website. I ve ...

NEW MEDIA: Online agency launch

29 Oct 1998 | by HARRIET MARSH

Media, have set up a new online marketing agency called Digital Outlook Communications. The agency will...Media, have set up a new online marketing agency called Digital Outlook Communications. The agency ...

NEW MEDIA: ELC to launch site

29 Oct 1998 | by HARRIET MARSH

be developed by new media agency Syzygy....will be developed by new media agency Syzygy. ...

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