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What marketers can learn from Hollywood

01 Apr 2013 | by Nick Meaney

forecast Oscar-winners. We wondered why the advertising agency he worked for had not instead asked the ...

Tesco goes live with food news website to allay horsemeat fears

27 Feb 2013 | by John Reynolds

on an ongoing basis. The website was created by digital agency Zone. Follow @johnreynolds10 ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

? Marketing asked two experts Alistair Green at media agency Mindshare UK, and David Goudge of consultancy ...

Tesco aims to re-engage consumers with 'new conversation' in spring ads

14 Feb 2013 | by Ben Bold

blog, the staff at the brand s ad agency, Wieden + Kennedy, admitted that the brand needed to "get back ...

Nine rules of engagement in the social validation economy

06 Feb 2013 | by Nicola Kemp

agency Tangent Snowball, warns that marketers will see a backlash. 'The term social media itself is a ...

Usain Bolt extends Virgin Media partnership

12 Dec 2012 | by Maisie McCabe

, continuing the relationship which began with DDB, the brand's former ad agency.

#aoty12: Media Agency of the Year - Best of the Rest

11 Dec 2012 | by Nicola Kemp

days in Carat's transformation process, but the judges felt the agency performed well for clients...They praised the agency for its 'agnostic, client-focused ways of looking at new opportunities and ...

#aoty12: Media Agency of the Year - PHD

11 Dec 2012 | by Nicola Kemp

Marking a trio of back-to-back wins in this category, the agency has produced a plethora of...Showing no sign of losing momentum, PHD has scooped the Media Agency of the Year award for the ...

Marketing Moments 2012: Bodyform tells men the truth about periods

06 Dec 2012 | by Nicola Kemp

from a media agency (hats off to Carat) also reflected the shifting tides of creative firepower in the ...

The Revs gear up to celebrate UK digital marcoms excellence

05 Dec 2012 | by Staff

, Campaign, Marketing, Media Week and PR Week. The judging panel will be made up of senior agency and client ...

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