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Google study argues ads on YouTube have higher brand impact than on TV

19 Dec 2008 | by Fiona Ramsay

Partnering with Motorola and its agency Mindshare, and General Motors Europe, the Online Testing ...

Lowe resigns John Lewis ad account

18 Dec 2008 | by Colin Marrs

for the agency, which has been decimated by huge account losses and is now sustained mostly by ...

Lowe out of £20m John Lewis ad pitch

18 Dec 2008 | by Richard Abbott

The department store chain called a review of its above-the-line ad agency arrangements last month ...

Mills & Boon plans first TV campaign in six years

18 Dec 2008 | by Fiona Ramsay

The publisher has tasked agency St Lukes to develop the campaign along with a redesign of the book ...

Joshua G2 chief executive Mike Cornwell steps down

18 Dec 2008 | by Matt Williams

Mike Cornwell, the chief executive of Joshua G2, has left the agency after less than a year in...Cornwell leaves the agency in a bid to explore other career opportunities, and a replacement for ...

Cot death charity launches TV campaign

18 Dec 2008 | by Staff

Brief To raises awareness of the dangers of infant deaths. Creative agency JWT London Creative ...

COI hands consumer rights task to Billington Cartmell

18 Dec 2008 | by Joe Thomas

The agency's appointment, which takes effect immediately, is the result of a pitch handled by the ...

Chewits to revamp Chewasaurus brand mascot

18 Dec 2008 | by Alex Brownsell

branding agency Tayburn. It will also update the brand's website and create point-of-sale material ...

Omnicom to shed 3,500 jobs

18 Dec 2008 | by Daniel Farey-Jones

have been particularly exposed to job cuts. The agency lost the US Pepsi account earlier this year and ...

Macleans taps into romance to launch new sub brand

18 Dec 2008 | by Fiona Ramsay

agency Swamp will be creating a website to support the brand's new above-the-line campaign. In the ...

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