Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial
30 Apr 2012 | by Sarah Shearman
marketing spend by 19% last year to 25.6m . It recently consolidated its creative agency roster ...
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Tesco mimics Waitrose with Everyday Value range push
30 Apr 2012 | by Matthew Chapman
we've improved lots on the inside" and directs customers to the products' microsite . The agency ...
Lurpak and Last.Fm launch music selector for cooks
30 Apr 2012 | by Sarah Shearman
The Foodbeats tool by digital agency Outside Line launches today (30 April). It uses Last.Fm ...
Boris bids for Tech City to join London & Partners
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
agency for the capital, created by combining the remits of promotional agencies VisitLondon, ThinkLondon ...
Lego recruits Ben Fogle as first celebrity 'face' of brand
26 Apr 2012 | by Matthew Chapman
Forest Police products, the latest sub-theme in the Lego City range, has been led by media agency Carat ...
Charities should share tax burden
25 Apr 2012 | by Helen Edwards, PPA Business columnist of the year
charities. In advertising, charities have negotiated low agency fees while attracting the most-gifted teams ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
ago there are eight CMOs and six agency CEOs. I mix them up. I wanted all the perspectives at the ...
Weight Watchers makes high-street debut with branded store
25 Apr 2012 | by Kate Lloyd
has shifted its 10m ad business to Saatchi and Saatchi in the past year, the agency's biggest ...
Brand Health Check: Instagram
25 Apr 2012 | by Kim Benjamin
chief executive, EMEA of WPP-owned mobile marketing agency Joule. ROMAIN BERTRAND - HEAD OF ...
Flybe in £9m brand repositioning
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by ad agency Souk, encompasses TV, press, outdoor, radio and digital. It ...
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