Search results for "Agency"

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FROM THE EDITOR: CSR seems to be out of fashion

26 Jun 2008 | by Danny Rogers

there. Later, with a PR agency's help, Primark developed a more sophisticated response, using online ...

OPINION: Naomi vs BA: a true PR mismatch

26 Jun 2008 | by Ian Monk

members - a Sky News presenter and an agency photographer - allegedly injured one another in the scramble ...

Adwatch review: Muller Light

24 Jun 2008 | by Jay Fretwell

was the real brief - I hope not. The agency needs to work on its relationship with the client. And ...

'Listen, don't sell' should be media owners' mantra

24 Jun 2008 | by Steve Barrett

those nasty media agencies sway advertisers' money towards the media owners that give the agency the ...

Rejecting plans to relax product placement rules is pointless

24 Jun 2008 | by Sue Unerman

the show at one specific retailer - an arrangement that was organised by the media agency as part of ...

Brand Health Check: Hummer

24 Jun 2008 | by Alex Brownsell

at Euro RSCG London, the creative agency for French car brand Citroen, whether Hummer should adopt a ...

It's Cannes, but not as we knew it...

19 Jun 2008 | by Cordell Burke

obsessed, both on the client and agency side, with fragmenting the approach to marketing, rather than ...

OPINION: Good PR is worth its weight in gold

19 Jun 2008 | by Ian Monk

Pitching for new business involves a precarious balancing act between establishing an agency...in-house team whose campaign appeared, cynically, to have been based on creatives from agency pitches ...

US TV buoyancy highlights irrational UK depression

17 Jun 2008 | by Colin Grimshaw

become accustomed to agency pitches that lead on lowest media price and are exploiting this. Another ...

Opinion: The Marketing Society Forum - Do consumers care about company ownership?

17 Jun 2008

ADAM LEIGH, CHIEF EXECUTIVE, THE COMMUNICATIONS AGENCY NO. Consumers really don't care about the ...

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