Search results for "Agency"

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Courvoisier invests in experiential to reach younger demographic

17 Dec 2008 | by Gemma Charles

for us', she said. She added that the activity, which will be run by experiential agency White Label ...

Sampling a product versus experiencing the brand

18 Nov 2008 | by Mary Cowlett

they need to achieve? Gemma Newland, managing director of brand entertainment agency Stream, thinks ...

Brand entertainment on centre stage during festival season

28 Oct 2008 | by Nicola Clark

. While any marketer or agency will say brands need to enhance the festival experience rather than detract

Kitcatt Nohr wins Logitech research work

12 Sep 2008 | by Dan Leahul

LONDON - Webcam manufacturer Logitech has called on its direct and digital marketing agency Kitcatt

Sainsbury's to focus on in-store activity for Active Kids

09 Sep 2008 | by Ed Kemp

It hired the agency following a competitive pitch process involving several agencies including Wax ...

Electrolux reviews below-the-line roster for all its brands

05 Sep 2008 | by Ed Kemp

LONDON - Electrolux Major Appliances is reviewing its European agency roster which will see an...Optimedia. The agency search is being handled by Agency Assessments and Oystercatchers, which are acting as ...

Field marketing leagues tables 2008

12 Aug 2008 | by Rob McLuhan

found itself in the unusual position of being the lead agency on all activity. When it felt the US brand ...

Nivea poised to broaden product portfolio

12 Aug 2008 | by Alison Donnelly

recently appointed experiential agency Sledge to promote the product launches. ...

Trident kicks off sampling work

05 Aug 2008 | by Ed Kemp

. The agency has been briefed to develop a campaign aimed at encouraging more businesses to offer ...

Budweiser to flag up authenticity

11 Mar 2008 | by Gemma Charles

the brand is kicking off a blind sampling campaign, run by experiential agency KLP. This will be run ...

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