MEDIA: Direct Line ties with C4 property programmes
18 Dec 2003 | by Poppy Brech
heating, electrical and plumbing emergencies. Idents by 4Creative, Channel 4's in-house creative agency ...
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Standard Life set for TV debut with ITV drama tie-up
18 Dec 2003
Agency - will feature viewers engaging in activities they like while watching TV. The deal was negotiated ...
Ribena extends CD:UK sponsorship until December 2004
10 Dec 2003 | by Claire Billings,
screenings of the show on ITV1 and ITV2. GSK's creative agency Grey London produced the sponsorship credits ...
Remington pushes patriotic bikini trims in rugby tie-in
09 Dec 2003 | by Jennifer Whitehead,
Remington's advertising agency, Grey London, was out in force with a tactical execution backing ...
Mediaedge:cia signs swansong UIP deal with Emap
08 Dec 2003 | by Staff,
The deal is something of a swansong for the agency -- MEC has just lost the £32m account to ...
DIRECT BRIEF: SK8MAX appoints Interfocus
27 Nov 2003
SK8MAX, a network of indoor skateparks, has appointed integrated agency Interfocus to manage
Sports marketing: Headline deals and half-truths
27 Nov 2003
, according to industry experts. Tim Crow, director of agency Karen Earl Sponsorship, points to deals that are ...
SPORTS MARKETING: The media message
27 Nov 2003 | by Alastair Ray
also significant opportunities with other media. Newspaper Marketing Agency research shows that 51% of ...
Murphy's Fastflow to sponsor Reduced Shakespeare Co
14 Nov 2003 | by Claire Billings,
cities across the UK throughout 2004. The deal was brokered by Murphy's below-the-line agency Vitamin V ...
WCRS creates Mini idents for new ITV series
14 Nov 2003 | by Mark Sweney
's media buying agency Vizeum and Granada Enterprises, continues Mini's association with ITV drama ...
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