to remove filtersTHE BOOK OF LISTS: The 10 best viral campaigns
20 Dec 2002
agency Attic Media and Zenith Interactive Solutions combined to develop a viral for Kraft's "back to ...
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
agency 5 Communication promoted its youth-targeted premium drink. The push ran on 18 million bottles, and ...
Smith & Wesson looks for new branding opportunities
19 Dec 2002 | by Staff,
brand into other areas and has hired a brand licensing agency to find new products to bear its name.
uDate.com sells to USA Interactive in £93m deal
19 Dec 2002 | by Staff,
with Hill & Knowlton on US strategy issues. In October, uDate hired the tech PR agency Gnash ...
Zenith to handle pan-European media for John Frieda
19 Dec 2002 | by Jennifer Whitehead,
and buying agency, following its acquisition by Kao in August 2002.
HHCL creates 'turkey tussle' to highlight food safety
19 Dec 2002 | by Jennifer Whitehead,
Standards Agency showing that December is the biggest month for poultry food poisoning outbreaks. Minnie ...
JWT appoints worldwide creative director for Ford
19 Dec 2002 | by Staff,
-year partnership with JWT and is the biggest client of the agency, as well as being the biggest client ...
Mediaedge:cia wins more Citibank business
19 Dec 2002 | by Staff,
NEW YORK - WPP Group media agency Mediaedge:cia has won more work from Citibank, having ousted...building up its share of Citibank's media assignments across the region. In Asia, the agency's offices in ...
Proximity wins Shell's £70m below-the line work
19 Dec 2002 | by Mark Kleinman,
with advertising developed by Shell's global agency J Walter Thompson. Work will concentrate on ...
Vauxhall shifts to media-neutral stance
19 Dec 2002 | by Mark Kleinman,
several pitch successes against incumbent Lowe. Marketing's Below-the-Line Agency of the Year for 2002 ...
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