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MARKET RESEARCH: Shelf improvement - Market research is playing a major role in category management, and that includes guiding the development of new products, writes Julian Lee

30 Apr 1998 | by JULIAN LEE

bought. Research International (RI) reports that demand has risen sharply. A year ago the agency ...

MEDIA: Car firms prepare to share - Car manufacturers could be the first major group to break with tradition and share television advertising space. Anne-Marie Crawford reports

30 Apr 1998 | by ANNE-MARIE CRAWFORD

to raise it with his client. Nick Theakstone, broadcast director at MediaVest, says his agency ...

DIRECTORIES: Rich sources - Printed directories are stronger than ever, while new-media formats are guaranteeing their digital future. So who needs glamour, asks Robert Gray?

30 Apr 1998 | by ROBERT GRAY

the advertising we have done, says Graham Brown, vice-chairman of Yellow Pages advertising agency ...

AGENDA: Can ailing brands be reinvented overnight? - Is it possible to turn a struggling brand’s image around in one burst of advertising? Campari is the latest brand to receive the drastic relaunch treatment Danny Rogers reports.

30 Apr 1998 | by DANNY ROGERS

today s Fat Slags ads with the health-centred work of the 70s. The agency s turnaround of ...

MARKET RESEARCH: Data double act - A new spirit of co-operation between market researchers and database marketers is taking consumer information to new heights. Robert Dwek reports

30 Apr 1998 | by ROBERT DWEK

together. Ian Robinson, a director of DM agency TMW, concurs. We have our own formula for this ...

MARKETING FOCUS: Advertisers tighten their grip - Recent disputes between advertisers and magazines have stretched an already tense relationship to breaking point, raising fears that advertisers are wielding too much power over editorial. Where should the

30 Apr 1998 | by ED SHELTON and JAMES CURTIS

content surrounding its advertising. The dispute began when Chrysler s advertising agency ...

Faulds managing director to step up as agency restructures

29 Apr 1998

- Jim Faulds, the managing director of Faulds Advertising, is stepping up as part of an agency...- Jim Faulds, the managing director of Faulds Advertising, is stepping up as part of an agency ...

Faulds managing director to step up as agency restructures

29 Apr 1998

- Jim Faulds, the managing director of Faulds Advertising, is stepping up as part of an agency...- Jim Faulds, the managing director of Faulds Advertising, is stepping up as part of an agency ...

Faulds managing director to step up as agency restructures

29 Apr 1998

- Jim Faulds, the managing director of Faulds Advertising, is stepping up as part of an agency...- Jim Faulds, the managing director of Faulds Advertising, is stepping up as part of an agency ...

Faulds managing director to step up as agency restructures

29 Apr 1998

- Jim Faulds, the managing director of Faulds Advertising, is stepping up as part of an agency...- Jim Faulds, the managing director of Faulds Advertising, is stepping up as part of an agency ...

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