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THIS WEEK: BRIEFS

11 Jan 1995

Agency Connections...Agency Connections Leagas Shafron Davis Ayer has landed the pounds 30m launch campaign for ...

THIS WEEK: Below-the-line isn’t below par

11 Jan 1995

agency boardroom....advertising agency boardroom. It also raises the worrying possibility that below-the-line agencies ...

MARKETING MIX: The castaway client

11 Jan 1995

. The agency behind the launch commercial is Leagas Delaney and the client behind the marketing.... The agency behind the launch commercial is Leagas Delaney and the client behind the marketing ...

MARKETING MIX: LETTERS; Flying high with agencies’ input

11 Jan 1995

bitter taste in the mouth of the agency world. While the campaign was ultimately produced ...

BELOW-THE-LINE: BRIEFS

11 Jan 1995

agency worldwide. The move follows the appointment of DDB Needham Worldwide as its lead ad agency a ...

MARKETING FOCUS: Divided they stand

11 Jan 1995

marriage between agency and client is as unhappy as ever. Research from the annual Marketing Forum ...

THIS WEEK: Olympus name in question

11 Jan 1995 | by JULIAN LEE

and now becomes marketing manager. Olympus s agency, Clark s agency Cottas, said Owen ...

THIS WEEK: Hardline ASH ad targets women

11 Jan 1995

teenage girls. Agency Yellow M has also designed a poster campaign showing a woman who appears to ...

MARKETING MIX: LETTERS; When too much ad puff falls flat

11 Jan 1995

if the agency had sweated out 100 good words. There are a lot of silly admen working with a ...

THIS WEEK: RAC’s Smith sets up review of marketing

11 Jan 1995

marketing director at Mazda. Her tenure there was marked by three agency changes and controversial ...

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