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THIS WEEK: Sunday Times loses agency to business launch

11 Jan 1995 | by DAVID TEATHER

Start up newspaper Sunday Business has snatched Arc Advertising from rival The Sunday Times to work on its pounds 3.7m launch.

THIS WEEK: BRIEFS

11 Jan 1995

Agency Connections...Agency Connections Leagas Shafron Davis Ayer has landed the pounds 30m launch campaign for ...

SUPPLEMENT: MARKET RESEARCH; So you think you need a research agency?

23 Nov 1995 | by MICHAEL ROE

Choosing a market research agency can be a fraught process, but Michael Roe has marked a trail to...Choosing a market research agency can be a fraught process, but Michael Roe has marked a trail ...

THIS WEEK: Colgate pools account into Y&R

08 Dec 1995

one agency....into one agency. The move means the company s entire pounds 366m account, which is thought to ...

THIS WEEK: Cellnet’s Lubin defects to shop

08 Dec 1995 | by SHARON MARSHALL

Mobile-phone firm Cellnet has lost its head of marketing campaigns to its own advertising agency....Mobile-phone firm Cellnet has lost its head of marketing campaigns to its own advertising agency ...

ADVERTISING: Will Coke’s in-house move create risks?

23 Nov 1995 | by GILLIAN DRUMMOND

- quite literally. Four years after hiring Hollywood talent firm Creative Artists Agency to do Coke s...- quite literally. Four years after hiring Hollywood talent firm Creative Artists Agency to do Coke s ...

THIS WEEK: Below-the-line isn’t below par

11 Jan 1995

agency boardroom....advertising agency boardroom. It also raises the worrying possibility that below-the-line agencies ...

THIS WEEK: Land Rover tops direct winners

08 Dec 1995

Rover for 25 years has earned the company and its agency Craik Jones the top prize in this year s...Rover for 25 years has earned the company and its agency Craik Jones the top prize in this year s ...

MARKETING MIX: The castaway client

08 Dec 1995

When one of the country s most famously advertised brands appoints its first new ad agency for 28...When one of the country s most famously advertised brands appoints its first new ad agency for ...

MARKETING MIX: The castaway client

11 Jan 1995

. The agency behind the launch commercial is Leagas Delaney and the client behind the marketing.... The agency behind the launch commercial is Leagas Delaney and the client behind the marketing ...

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