MARKETING MIX: SOAP BOX: Life’s not a pitch but our agency selection still is
12 Jun 1997 | by MARTIN JONES, managing director of AAR
real agency people in real situations. Having already narrowed the short list down to agencies ...
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important to view agency people as an extension of the in-house team and to establish clear points of ...
real agency people in real situations. Having already narrowed the short list down to agencies ...
creative director. - Insist on availability of the agency team. - Insist agency people get involved ...