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CAREERS: IPA modernises training course - Trainees are given a grounding in the industry basics at the Institute of Practitioners in Advertising Evening Series, writes Mark Robinson

ago to meet the needs of agency people from new recruit through to chief executive. Some ...

LIVE ISSUE/JOSHUA: Grey rivals take new name after unlikely wedding - Grey’s integrated offer has a radical new look and an odd name. By Robert Dwek

agency people have clearly defined roles. Velody notes that the merger will not involve any ...

LIVE ISSUE/FOOD RETAILERS: How ’also ran’ supermarkets can fight the big four - Should retailers get a star or push value-for-money? Report by Eleanor Trickett

said this, a straw poll of agency people shows that most of them, when looking into the crystal ball ...

MARKETING FOCUS: Trading places - Clients and creatives don’t always see eye to eye. But help is here. Lisa Campbell joins a course set up to foster mutual relations by putting clients into ad creatives’ shoes

supporting it with press and promotions. A group of agency people got the chance to become clients ...

CAMPAIGN REPORT ON CHOOSING AN AGENCY: Hand holders - If you know you need an agency, but don’t know which one, it can be money well spent to employ an expert to pick the most suitable for your needs, Tim Woolgar says

. Privately, though, many agency people view the consultants with little more than grudging acceptance ...

MARKETING MIX: Gospel truth about adland novel

to claim to recognise characters. There are bound to be agency people who think I ve used ...

CAREERS: The Secret Diary of Brian The Brand Manager

, desperately trying to evade the agency people while furiously sucking up to anyone who might be able to ...

PERSPECTIVE: Adland’s pioneers overshadowed by DM entrepreneurs

launches do not in any sense constitute a wave , it is interesting that advertising agency people seem ...

THE NEW ADVERTISING THINKERS: Intellectual analysis throws up insights that can prove very useful to ad agencies. Tim Broadbent reveals the thinkers likely to prove as influential as Andrew Ehrenberg, Peter Doyle and Patrick Barwise

academic thinking does percolate through. Many agency people will be aware of the iconoclastic theories ...

OPINION: Why Norowzian’s court hearing helps everyone

crucial. It would certainly help to clear up copyright myths. Advertising lawyers tell of agency ...

 

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