Search results for "Agencies"

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Campaign Creative Conference: How to Get Great Work out of Agencies

agencies or at media owners; all must work harder than ever to secure the creative standout that drives ...

Creative format: premium impact

PPA has launched a research guide, designed to help advertisers and agencies get more out of

The dangers of sponsoring controversial TV - how damaging can it be for a brand?

brands over the reality show. Some agencies have said that PepsiCo's decision could have major

Case Study: IBM - A new model for IMC

, advertising, PR, etc), with each group interfacing with a specialist agency or agencies. In many cases, this ...

Connections Awards

Clients and Agencies have produced innovative, effective digital work that builds relationships ...

A year in media: Billetts forecasts modest growth for digital

independent search agencies had on agency revenues six years ago, the larger groups have now taken a position ...

When it comes to the bottom line, it's knowing the biz v. giving good buzz

. Just look at the roster of agencies vying for the business of B2B accounts. There will inevitably be ...

Campaign Creative Conference: Advertising versus other Marketing Disciplines

agencies or at media owners; all must work harder than ever to secure the creative standout that drives ...

Campaign Creative Conference: The Creative Department-No Place for a Woman?

agencies or at media owners; all must work harder than ever to secure the creative standout that drives ...

Beyond Disruption

agencies, are among the best things I've read on these two fraught subjects. The various authors write ...

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