Search results for "Agencies"

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Are there too many media agencies?

also too many agencies, surviving on unsustainable share deals to prop up their business models. Is...There are too many agencies, given the state of the media markets. In addition to the long-running ...

Editor's comment: Agencies succeed against the odds

either frozen or slashed their budgets. Marketers now expect their agencies to produce the same amount of ...

Agencies' race to the bottom will only end in tears

Have media agencies embarked on a destructive one-way journey to oblivion? Omnicom Media Group...For the simple fact is media agencies are engaged in a cut-throat "race to the bottom" - driven ...

From our readers - The best agencies do justify their worth

(News, 9 January), it infuriates me when I see a call for PR agencies to prove the value of their work...smart and best of breed evaluation. I sincerely hope clients will only partner agencies that have ...

Why agencies should wish good fortune on all media owners

Rory is one of the most influential thinkers in our industry and for those of you in IPA agencies ...

Media agencies are even more relevant than ever

Well, up to a point Lord Copper. Agencies are certainly facing their share of business challenges ...

Agencies focusing just on price are risking disaster

the times. Clients - and, by extension, their media agencies - are reacting to pressures in their own ...

Agencies must evolve to beat ad model inertia

consumer. But, if media agencies are to provide their clients with what they need in this fundamentally ...

James Frayne: How public affairs agencies need to up their game

UK Plc has been under attack for months. Our clients have taken a near-daily hammering and we in the public affairs world need start helping them fight back.

Andrew Walmsley on Digital: advertisers still need intermediaries in digital age

As the web has evolved, so has the nature of its intermediaries, but agencies still have a role to...services, the same dynamic has troubled media agencies. Would they become marginalised or even redundant ...

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