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It is commonplace for many professional consultancies to ‘vet clients before they agree to take them on.
Clients charged with cutting costs during the recession must be wary of agencies reluctant to trim...agencies. I've already cut them to the bone. What should I do? A When I started in advertising 20 ...
Whichever way you cut it, it's been a tough few years for Interpublic Group's two media agencies in.... Initiative will move into Universal McCann s offices and the two agencies will increasingly work together on ...
Rapier's demise is the latest evidence that brands are likely to favour specialist agencies again..., where its reputation was strong, to take on advertising agencies at their own game. It therefore came ...
using PR agencies 'too readily' (29 Sep) do not paint an accurate picture of how many forward-thinking...agencies. Agencies are not seeking to replace or intimidate internal PROs but, as with any client in the ...
, CEO of Lexis, one of the three agencies ambushed by Greenpeace protesters dressed as orangutans....there are probably more feathered costumes of brand characters sitting in the cupboards of PR agencies ...
Advertising agencies in the habit of 'curating' ideas rather than creating them run the risk of...Advertising agencies like to celebrate the creativity that defines them. It is why clients commit ...
also too many agencies, surviving on unsustainable share deals to prop up their business models. Is...There are too many agencies, given the state of the media markets. In addition to the long-running ...
media agencies operate around the world today....In the 1980s, media was either handled by the media departments of full-service agencies, or media ...
We provide all our agencies with full, constructive feedback following a pitch, and devote a great ...
