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Opinion: Agencies caught in MBO dilemma

26 Oct 2006 | by Anthony Hilton

agencies should make sure they have generous clauses to protect against early termination of their ...

Opinion: Even top agencies can self-destruct

10 Jan 2007 | by Anthony Hilton

Throughout my working life, the first half of each decade has seen the emergence of a dominant financial comms consultancy, and the second half has seen its collapse.

Creative agencies are getting ready to steal media's lunch

15 Oct 2010 | by Mark Cridge

I've written often of the convergence of skillsets between former digital and traditional agencies...experience ensured that silos stood firm and the line between digital and traditional creative agencies was ...

Claire Beale: Why agencies need to shout about planning

08 Nov 2012 | by Claire Beale

Advertising agencies have always been extremely good at showcasing their creative work....agencies coalesce around a central big idea, agencies still do an excellent job of presenting their ...

It's time agencies started building their own brands

05 Jul 2012

Creative agencies are now seeing the value in designing the products they advertise, Jason Goodman...Holy Grail for agencies (well, for me anyway): to have a strategic hand in developing the product we ...

LEADER: Agencies and clients need to build trust

12 Sep 2007 | by Danny Rogers

PRWeek's new look at the health of relationships between clients and agencies - The Mischief.... There are the usual moans about agencies rolling out top consultants at pitches, who then disappear when ...

Agencies' race to the bottom will only end in tears

23 Jun 2009 | by Steve Barrett

Have media agencies embarked on a destructive one-way journey to oblivion? Omnicom Media Group...For the simple fact is media agencies are engaged in a cut-throat "race to the bottom" - driven ...

Editor's Perspective: If agencies need ECDs, what do ECDs need?

24 Sep 2010 | by Claire Beale

Do advertising agencies need an executive creative director? When an ad agency as steeped in...'s very now for agencies to aspire to a breadth of creative talent that goes well beyond the art-school ...

Editor's Perspective: Do you really know why clients need agencies?

19 Nov 2010 | by Claire Beale, claire.beale@haymarket.com

Do clients need advertising agencies? It seems like a thoroughly ridiculous question to anyone who...social media communications themselves, and merely hiring agencies for projects like a one-off ad ...

Media agencies can take a lead in comms planning

20 Nov 2007 | by Steve Barrett

execution of big brand ideas? That is a question that has taxed marketers and their agencies for decades and...need to reassert themselves at the centre of a total communications planning process, knocking agencies ...

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