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Clients charged with cutting costs during the recession must be wary of agencies reluctant to trim...agencies. I've already cut them to the bone. What should I do? A When I started in advertising 20 ...
Rapier's demise is the latest evidence that brands are likely to favour specialist agencies again..., where its reputation was strong, to take on advertising agencies at their own game. It therefore came ...
Advertising agencies in the habit of 'curating' ideas rather than creating them run the risk of...Advertising agencies like to celebrate the creativity that defines them. It is why clients commit ...
either frozen or slashed their budgets. Marketers now expect their agencies to produce the same amount of ...
Will Arnold-Baker, managing director at Publicis London, has a few theories on why UK agencies had...had scored as many Press nominations as UK agencies. Consider the following, however: the UK ...
Why do brands employ creative agencies? It's time-consuming, costly and no guarantee of success....The simple answer is that it's the 'creative' bit. Yes, agencies provide insight and comms ...
Some reckless media buying agencies are facing oblivion, and they have only themselves to blame....advertisers looks like being a very bad thing indeed; those media buying agencies that have bet their ...
Marketers should view with some scepticism the 'insights' presented to them by research agencies....loftier term. They would be insights. Research agencies used to be content with diligently providing ...
First we had Unilever's rallying cry to its agencies to bring more magic and less logic to its...First we had Unilever's rallying cry to its agencies to bring more magic and less logic to its ...
Agencies aspire to return to the top table, but might they be misjudging the benefits of achieving...One of the obsessions of communications agencies is their desire to be welcomed at their clients ...
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