16 Feb 2006
| by Anthony Hilton
It is commonplace for many professional consultancies to ‘vet clients before they agree to take them on.
21 Sep 2012
Clients charged with cutting costs during the recession must be wary of agencies reluctant to trim...agencies. I've already cut them to the bone. What should I do?
A When I started in advertising 20 ...
12 Sep 2012
| by Helen Edwards
Rapier's demise is the latest evidence that brands are likely to favour specialist agencies again..., where its reputation was strong, to take on advertising agencies at their own game.
It therefore came ...
15 Feb 2012
| by Helen Edwards
Advertising agencies in the habit of 'curating' ideas rather than creating them run the risk of...Advertising agencies like to celebrate the creativity that defines them. It is why clients commit ...
08 Dec 2009
either frozen or slashed their budgets. Marketers now expect their agencies to produce the same amount of ...
28 Jul 2009
| by Media Week
also too many agencies, surviving on unsustainable share deals to prop up their business models. Is...There are too many agencies, given the state of the media markets. In addition to the long-running ...
29 Oct 2008
| by Steve Barrett
media agencies operate around the world today....In the 1980s, media was either handled by the media departments of full-service agencies, or media ...
charismatic, entrepreneurial individuals blazed a trail in the '80s and '90s, setting up agencies that have ...
01 May 2008
| by Claire Murphy
, CEO of Lexis, one of the three agencies ambushed by Greenpeace protesters dressed as orangutans....there are probably more feathered costumes of brand characters sitting in the cupboards of PR agencies ...
26 Mar 2008
| by Tess Alps
their agencies. However, you won t be surprised to hear that very few media people could be spotted ...