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Evaluation: Payment by results: are agencies ready?

09 Sep 2005

Evaluation still receives a lukewarm reception from PR agencies. As the PRCA co-publishes a new...your campaigns. The authors spoke to 65 clients and 109 marketing services agencies. It confirms ...

Close-Up: Live Issue - Do ad agencies get interactive TV?

07 Oct 2005 | by Noel Bussey

, interactive ads fail creatively because ad agencies view interactivity as something to be bolted on to the ...

Media: All About ... The Office of the Adjudicator

25 Nov 2005

What does its recent report mean for media agencies, Alasdair Reid asks....within the adjudicator's remit. Yet. The final sections of the document reveal that media agencies (as ...

Digital: Digital leagues

26 Oct 2005 | by David Tiltman

As clients demand more from digital media, agencies are looking at how to broaden their offer....has grown, digital agencies have found themselves moving up the food chain. For many clients, digital ...

Spotlight on the North-West

17 Nov 2005 | by Stephanie Siegle

significant PR accounts to North-West agencies – countering the myth that agencies based outside London are.... According to the 2005 PRWeek Top 150, North-West agencies generated a fee income of more than £29m in 2004 ...

Breaking out on their own…

03 Nov 2005 | by Maja Pawinska Sims

Despite imperfect economic conditions, new agencies continue to rise. Maja Pawinska Sims asks what...well-run PR agencies buck this multi-industry trend, adding that it will be a long time before the PR ...

PRide Awards: Eastern approaches

08 Dec 2005

agencies...agencies' business development. The judging panel was greatly impressed by the quality of all the ...

PRide Awards: The stars of NI comms

01 Dec 2005

agencies

PRide Awards: Pride of the principality

24 Nov 2005

In association with the CIPR, we look at the best in communications practice from the agencies of

EU Expansion: New frontiers in PR

11 Feb 2005 | by Mark Tungate

and agencies. Mark Tungate reports from Budapest...European Union, it is a land of opportunity for PR agencies. Local knowledge ‘The major players are ...

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