Are clients disillusioned by agencies?
19 Jul 2012
In an ideal marcoms world, marriages between agencies and clients would be beds of roses and pitch ...
Shouldn't CEOs and ECDs be advertising agencies' arbiters of innovation, John Tylee wonders....four agencies: MediaCom, Mindshare, MEC and Maxus. And all this just 11 months after McCann Erickson ...
In an ideal marcoms world, marriages between agencies and clients would be beds of roses and pitch ...
multidisciplinary unit drawn from across its agencies, in order to nail News International's 28 million account ...
financial credentials of privately owned marketing agencies in the UK is an increase in the rate of annual ...
Media agencies are no different to the clients they work for. They need a clear brand positioning...agencies should have a clear brand positioning that's embedded in everything they do, just like Nike, Xbox ...
Lara Grant, Trade Marks manager at Avidity IP, explains how PR agencies can protect their
The disconnect between the high-minded intention about how agencies should be remunerated and the ...
agencies. Such people were always rare. Now, many believe that they have almost reached the point of ...
that does issue guidelines to its agencies. Why? Because they have been shown to work, according to Tim ...
the fact that UK agencies picked up 21 of the 66 yellow Pencils awarded herald an improved performance ...