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Editorial: The fight agencies can't win

23 Aug 2006 | by by Craig Smith, editor

is a rare occurrence. While communication between Marketing and leading ad agencies is close to...work is no job for ad agencies'. The calls, it may quickly be surmised, were not in support of his ...

Mark Ritson on branding: Brand work is no job for ad agencies

16 Aug 2006

brand strategy are very different. There was a time when ad agencies were also the chief brand builders ...

Andrew Walmsley on digital: Lazy agencies will soon be found out

11 Oct 2006

, so you would think that by now, agencies would have got their act together and figured out how to ...

News Analysis: Pitch etiquette

01 Feb 2006 | by by Lucy Barrett

Clients must adopt a best-practice approach to pitches to avoid placing undue pressure on agencies....spare a thought for the agencies involved? Many of them invest tens of thousands of pounds in trying ...

Marketing League Table: Sales promotion leagues

11 Oct 2006 | by David Tiltman

A declining market for sales promotion has forced agencies to broaden their horizons to avoid being...companies has virtually wiped out the mark-ups that sales promotion agencies used to enjoy on re-billable ...

Sales promotion leagues

05 Oct 2005 | by David Tiltman

Savvy agencies are finding that flexibility and diversification can lead to growth, despite...agencies feel the need to showcase their work - a sign of growing anxiety about their ability to win ...

Sales promotion: Promoting change

06 Oct 2004 | by Drew Barrand

Digital technology is revolutionising the sales promotion world, as agencies respond to retailer...To stop the rot, sales promotion agencies are integrating their core activity into campaigns using ...

Andrew Walmsley on digital: Google is clouding agency probity

08 Nov 2006

revenue will follow. So why is the company running around in circles trying to induce agencies to spend ...

Interactive TV eyes mainstream

15 Sep 2004

Research, of advertiser spend on iTV. Broadcasters, agencies and clients jealously guard what research ...

Media Analysis: Indy steps into pricing minefield

13 Apr 2005

agencies over the advertising pricing for their compact formats. Now The Indy's bold move to a seven-column ...

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