Search results for "Agencies"

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Do UK direct agencies lack big ideas?

Direct marketing agencies have long been criticised for not being able to produce the sort of big ...

Close-Up: Live Issue - Is the DM industry 'green' enough?

Are DM agencies doing enough to fight off criticism over their 'green' stance?...For agencies and clients, green is definitely the new black. But while most of the industry has ...

Lord Sugar committed to 'no-brainer' Amscreen

Media buyers and outdoor agencies are not seeing the value of the digital screen network, its...agencies are profligate like that). There is bit of a pattern. This occasion continues the theme. Today ...

Media: Double Standards - Giving up a life of luxury to 'make a difference'

about working for big agencies and media owners....and other agencies? Really good, I hope. We have some really great mates around town. Some have been ...

Editorial: Risks of integration may outweigh rewards for COI

lots of interest in its proposed move to bring all of its agencies - creative, digital and direct...many of its agency suppliers. Digital agencies on the COI roster often carp at what they claim is the ...

Media: Double Standards - Getting results from looking at human behaviour

The chiefs of two direct media agencies on being paid by results, the changing face of the business...ultimately meaning only the really smart, insight-driven agencies will prosper. Which is fine by me. - What ...

Simons ousting comes amid client losses and personality clashes

all is far from well at one of London's top agencies , writes Jennifer Whitehead .

Editorial: TRBR rebels against digital integration

Fully integrated agencies are widely seen as the answer to many clients' prayers, and the large ...

Has US media eclipsed the UK?

major markets in terms of the awards picked up by their media planning and buying agencies, is, on ...

Is quality of direct marketing falling?

cellar full of salt. Creative chiefs at large mainstream agencies have had a nasty habit down the ...

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