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LONDON - The Department for Children, Schools and Families has shortlisted Manning Gottlieb OMD, Starcom MediaVest Group and Naked to vie for a new campaign strategy that will form part of its Youth Alcohol Action Plan.
Declining margins and a move towards greater transparency are forcing media agencies to review...tested more than ever before - and media agencies are being forced to re-evaluate how they make their ...
agencies, with advice on improving the effectiveness of all forms of marketing....brands and media agencies advice on how to maximise return on marketing investment, featuring research ...
also too many agencies, surviving on unsustainable share deals to prop up their business models. Is...There are too many agencies, given the state of the media markets. In addition to the long-running ...
agencies still deliver value for clients? TV costs have come down 30-40% so it is a buyer's market, with ...
LONDON - Molson Coors has shortlisted four agencies to battle for its £15m media planning and
LONDON - Arqiva is on the hunt for media and advertising agencies for its upcoming video on demand...before the end of the year. A number of agencies have expressed an interest in the business and Bhose is ...
week of Nielsen's list of top 20 agencies....See gallery here. Publicis agencies Starcom MediaVest and ZenithOptimedia each shed more than ...
Have media agencies embarked on a destructive one-way journey to oblivion? Omnicom Media Group...For the simple fact is media agencies are engaged in a cut-throat "race to the bottom" - driven ...
LONDON - Scottish ad and media agencies should be more self-critical and focus on their "underdog...believes Scottish agencies should pick up their performance. He said one of the biggest constraints ...
