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DIRECT BRIEFS

competitive pitch against unnamed agencies. Black Cat is now charged with developing a new creative format...competitive pitch against unnamed agencies. Black Cat is now charged with developing a new creative format ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

This is the first year the Association of Publishing Agencies (APA) has organised a dedicated...This is the first year the Association of Publishing Agencies (APA) has organised a dedicated ...

Stop Press

agencies. Hooch Light will have the same taste and alcoholic strength as the original version, but 50...agencies. Hooch Light will have the same taste and alcoholic strength as the original version, but 50 ...

DIRECT MARKETING: Putting direct mail through its paces - What distinguishes the effective piece of DM from the one filed in the bin? Holly Acland asks a range of recipients for their comments

around 12 hours work, so it s little wonder that agencies attempting to grab the attention of busy...around 12 hours work, so it s little wonder that agencies attempting to grab the attention of busy ...

Briefs

Motivforce and Purchasepoint, the marketing services agencies, are to merge next year, following...Motivforce and Purchasepoint, the marketing services agencies, are to merge next year, following ...

Marketing Mix: Ritchie forgets date in haste to pitch to Gates

urgently. The man from Microsoft said he was putting together a shortlist of agencies to pitch for its...urgently. The man from Microsoft said he was putting together a shortlist of agencies to pitch for its ...

DIRECT: Curtis Hoy name disappears after Ignition merger

Promotions. The London agencies signed a deal last week that will see the Curtis Hoy name dropped ...

KLP leads pounds 10m acquisition trail

agencies in Germany and Italy in the next few weeks. KLP chief executive Iain Ferguson will head ...

Littlewoods joint DM work won by store agency BJL

advertising and design agencies across the UK. The review is part of Littlewoods consolidation of ...

DIRECT: Dynamo buys Tactical for events boost

specialist Tactical Marketing. London-based Dynamo, one of the top 20 sales promotion agencies, has a ...

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