technology, DM agencies are bringing new media into the marketing mix
29 Mar 2001
isolated example. Several other agencies interviewed for this year's survey are seeing similar results ...
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- Advertising (15)
THINK GLOBAL, ACT GLOBAL?: Global agencies claim to offer the ideal one-stop shop, but advertisers
29 Mar 2001 | by JANE SIMMS
subsidiaries, as well as advertising agencies, this marketing nirvana is fast becoming a reality. It is ...
DIRECT: News in brief
29 Mar 2001
Choice Direct brands. Five agencies are understood to be pitching for the account, which is believed to ...
MEDIA: TV 2001 - ITV sales house chiefs lure Pimm's back to TV
29 Mar 2001 | by POPPY BRECH
creative agencies. Speaking at this year's TV 2001 conference in Madrid, Mick Desmond, chief ...
Danone rethinks global biscuits arrangements
29 Mar 2001 | by TANIA MASON
in about six weeks' time, but she refused to say which agencies she was talking to, or whether Euro ...
Disney appoints marketing head to Internet Group
29 Mar 2001
cable network ESPN, and for overseeing relationships with new media agencies Profero and B2L. A ...
Vodafone's global task goes to W&K
29 Mar 2001 | by POPPY BRECH
Coca-Cola in November. The agencies created executions that would fit a global strategy, which was ...
CAREERS: Company CV - enjoy!Whitbread
29 Mar 2001
Mike Tye, marketing and strategic director Advertising agencies Crammond Dickens Lerner ...
DM LEAGUE TABLES: DM thrives amid a gloomy economy - While UK clients curbed their spend last year, many turned to a diversifying DM sector that offered a cost-efficient service. (1 of 2)
29 Mar 2001
The key message to emerge from this year's survey of direct marketing agencies is that the ...
DM LEAGUE TABLES: Is CRM measuring up to its promise? - As a discipline, customer relationship marketing has still got a lot of growing up to do
29 Mar 2001
When looking at how direct marketing agencies are adapting to clients' growing interest in ...
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