technology, DM agencies are bringing new media into the marketing mix
29 Mar 2001
isolated example. Several other agencies interviewed for this year's survey are seeing similar results ...
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THINK GLOBAL, ACT GLOBAL?: Global agencies claim to offer the ideal one-stop shop, but advertisers
29 Mar 2001 | by JANE SIMMS
subsidiaries, as well as advertising agencies, this marketing nirvana is fast becoming a reality. It is ...
NEWS IN BRIEF
15 Mar 2001
Woodside Travel Trust, the travel agency network that owns 120 travel agencies in 80 countries, has...Woodside Travel Trust, the travel agency network that owns 120 travel agencies in 80 countries ...
DfEE seeks shop to back practical degree courses
15 Mar 2001
The Department for Education and Employment (DfEE) is talking to agencies about an ad push to...The Department for Education and Employment (DfEE) is talking to agencies about an ad push to ...
Lowe Group set to add relationship marketing shops
08 Mar 2001
relationship marketing agencies to help clients build real-time dialogues with their customers....relationship marketing agencies to help clients build real-time dialogues with their customers. The network ...
GMTV selects Manning Gottlieb to build profile
15 Mar 2001 | by POPPY BRECH
profile among advertisers and agencies....profile among advertisers and agencies. GMTV outgoing managing director Christopher Stoddart said that ...
DIRECT: News in brief
01 Mar 2001
government agencies, including the Department of Health and the Highways Agency....government agencies, including the Department of Health and the Highways Agency. ...
DIRECT: Carphone Warehouse appoints first DM chief
01 Mar 2001 | by MARK KLEINMAN
The Carphone Warehouse has hired its first head of direct marketing, and is inviting DM agencies to...The Carphone Warehouse has hired its first head of direct marketing, and is inviting DM agencies ...
MEDIA: News in brief
15 Mar 2001
, mixed-media understanding and planning skills of all staff that serve customers and agencies...., mixed-media understanding and planning skills of all staff that serve customers and agencies. ...
STOP PRESS: News in brief
08 Mar 2001
this year, with media agencies forecasting a fall of 15% to 20% for April and 7% to 8 % in May and June...this year, with media agencies forecasting a fall of 15% to 20% for April and 7% to 8 % in May and June ...
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