Media: Philips Electronics shortlists agencies
16 Feb 2007
Philips Electronics has shortlisted Carat, the incumbent, and Mediaedge:cia to pitch for its global media planning and buying account. ZenithOptimedia and PHD have been eliminated.
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HMV Group has shortlisted the incumbents, OMD UK and PHD, alongside Starcom and MediaCom to pitch for its £24 million media planning and buying business. A result is expected by Easter.
Philips Electronics has shortlisted Carat, the incumbent, and Mediaedge:cia to pitch for its global media planning and buying account. ZenithOptimedia and PHD have been eliminated.
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