LONDON - German market research agency TNS Infratest has partnered with Swiss research company ArgYou to develop a web-based tool, which is designed to help companies target their web content to the demands of their customers.
LOS ANGELES - Talent agency United Talent Agency and digital ad agency Spot Runner have launched a content company, 60Frames Entertainment, which will work with Hollywood to create online content for major brands.
LONDON - Ben Langdon's Digital Marketing Group has acquired full-service creative digital agency Graphico New Media for £8.6m and another, Hyperlaunch, for £3.5m.
LONDON - The shock appointment of Michael Grade as executive chairman at ITV this morning on a package worth an estimated £8m was welcomed by the media industry today, with the industry pointing to Grade's commercial background as a good omen for the future of the troubled broadcaster.
LONDON - National Express Coaches has shortlisted Starcom, MediaCom, Mediaedge:cia, Carat and Initiative to pitch for its £7m media planning and buying account.
Campbell Mithun has merged with sister Interpublic Group of Companies agency Phillips Ramsey in an effort to expand its west coast presence in the US.
Japanese advertising agency Dentsu has taken full control of its subsidiaries in Singapore and Malaysia, in a bid to offer a full agency service to clients in the Asia-Pacific region.
LONDON - The second dotcom boom is forcing up the prices digital marketing agencies are fetching.... In comparison, traditional marketing agencies are being acquired for between seven and eight times ...
LONDON - The British Design Initiative has launched a guide aimed at helping design agencies...and from websites of more than 200 BDI member agencies. The appointment guide also provides a ...
LONDON – BT has shortlisted four agencies for its £10m online media planning and buying account....from a longlist of agencies. Unique Digital was also asked to pitch but declined. A decision is ...
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