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When Renault's customer magazine landed on my doormat I realised what a great job the automotive giant is making of appealing to its wide customer base. It is notoriously difficult for car companies to communicate with all their customers because different models within a marque attract different demographics....
Marketing's exclusive league table of the top direct marketing agencies is based on data supplied...agencies. For all the optimism about direct s future, there are plenty of questions weighing on the minds ...
the government. In its last review, conducted in 2003, all its agencies were reappointed. ...
QinetiQ, the commercial arm of the Defence Evaluation and Research Agency, has shortlisted Joshua, DP&A, Perspectives Red Cell and Clark McKay & Walpole for its below-the-line business. The Haystack Group is handling the agency recruitment process.
NatWest bank has shortlisted four agencies to handle its pounds 50m above- and below-the-line...NatWest bank has shortlisted four agencies to handle its pounds 50m above- and below-the-line ...
Electrolux is to reduce the number of below-the-line agencies it works with to one, reflecting a...Electrolux is to reduce the number of below-the-line agencies it works with to one, reflecting a ...
Investment house Save & Prosper is consolidating its direct marketing activity into two agencies...Investment house Save & Prosper is consolidating its direct marketing activity into two agencies ...
LONDON - Halifax Bank of Scotland (HBOS) is talking to agencies about Card Services projects as it
looking for a number of new below-the-line agencies....looking for a number of new below-the-line agencies. The US-based corporation, which recently ...
promotion agencies. For a full version of the league tables see the 2 April 2008 edition of Marketing...Top direct and sales promotion agencies 2007 Rank Company Gross profit ...
