10 Nov 2004
| by Julia Hutchison, Director, Association of Publishing Agencies
When Renault's customer magazine landed on my doormat I realised what a great job the automotive giant is making of appealing to its wide customer base. It is notoriously difficult for car companies to communicate with all their customers because different models within a marque attract different demographics....
29 Mar 2006
Marketing's exclusive league table of the top direct marketing agencies is based on data supplied...agencies. For all the optimism about direct s future, there are plenty of questions weighing on the minds ...
03 Dec 2007
| by Claire Billings
the government. In its last review, conducted in 2003, all its agencies were reappointed. ...
01 Nov 2001
QinetiQ, the commercial arm of the Defence Evaluation and Research
Agency, has shortlisted Joshua, DP&A, Perspectives Red Cell and Clark
McKay & Walpole for its below-the-line business. The Haystack Group is
handling the agency recruitment process.
28 May 1998
| by WINSTON FLETCHER
NatWest bank has shortlisted four agencies to handle its pounds 50m
above- and below-the-line...NatWest bank has shortlisted four agencies to handle its pounds 50m
above- and below-the-line ...
12 Mar 1998
| by DANNY ROGERS
Electrolux is to reduce the number of below-the-line agencies it
works with to one, reflecting a...Electrolux is to reduce the number of below-the-line agencies it
works with to one, reflecting a ...
22 Jan 1997
| by REBECCA BATTMAN, Managing Director, The
Investment house Save & Prosper is consolidating its direct
marketing activity into two agencies...Investment house Save & Prosper is consolidating its direct
marketing activity into two agencies ...
10 Oct 2002
| by Mark Kleinman,
LONDON - Halifax Bank of Scotland (HBOS) is talking to agencies about Card Services projects as it
25 Jun 1998
| by LISA CAMPBELL
looking for a number of new
below-the-line agencies....looking for a number of new
below-the-line agencies.
The US-based corporation, which recently ...
01 Apr 2008
| by Richard Abbott
promotion agencies. For a full version of the league tables see the 2 April 2008 edition of Marketing...Top direct and sales promotion agencies 2007 Rank Company Gross profit ...