Editor's comment: Agencies succeed against the odds
08 Dec 2009
either frozen or slashed their budgets. Marketers now expect their agencies to produce the same amount of ...
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Do brands really still need media agencies?
12 Aug 2011 | by Craig Smith
agencies will die out, writes Craig Smith...perhaps most valuable media cannot be bought by media agencies. Earned media, or people talking to people ...
London Midland hires agencies for ad and media accounts
23 Feb 2009 | by Staff
The agencies have been briefed with raising awareness of the brand as it launches new train ...
Can agencies make "old" media look like new media?
28 May 2013 | by Craig Mawdsley
certainties that marketing directors have used to create ideas and work with agencies. If "new" media is ...
John Lewis shortlist agencies for new customer title
08 Jan 2009 | by Nicola Clark
LONDON - John Lewis has shortlisted John Brown, Haymarket and Seven Squared to pitch for its customer magazine account.
As advertisers build closer relationships with media owners should agencies be worried?
24 Mar 2009 | by Sarah Johnson
LONDON - Media owners and advertisers are cutting out agencies and working together....their media agencies, which he calls the 'same old media plan'. 'There is increasing frustration that ...
Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
BBDO, McCann Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009 ...
COI reappoints Naked and shortlists ad agencies for sexual health brief
06 Aug 2009 | by staff
LONDON - The Department of Health (DH) and Department for Children, Schools and Families (DCSF) has reappointed Naked to manage the communications planning activity for its sexual health campaigns.
Jeremy Lee on Media: It is broke, so fix it
27 Jul 2010 | by Jeremy Lee
Some reckless media buying agencies are facing oblivion, and they have only themselves to blame....advertisers looks like being a very bad thing indeed; those media buying agencies that have bet their ...
IPA and ISBA in pitch tie-up
30 Nov 2010 | by Rachel Barnes
Brands and agencies are being encouraged to sign up to best-pratice pitching guidelines via an...and agencies. Key proposals include setting time limits for a pitch. Details are being finalised ...
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