to remove filtersMedia Choice: Tesco TV
01 Apr 2004 | by Julia Hutchison, Director, Association of Publishing Agencies
So Tesco TV is about to launch.
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Direct choice: Renault Magazine
10 Nov 2004 | by Julia Hutchison, Director, Association of Publishing Agencies
When Renault's customer magazine landed on my doormat I realised what a great job the automotive giant is making of appealing to its wide customer base. It is notoriously difficult for car companies to communicate with all their customers because different models within a marque attract different demographics....
MARKETING REPORT - CUSTOMER MAGAZINES: Sponsor's statement - Why clients are turning to customer publishing
20 Sep 2001 | by GRAHAME LAKE, Chairman of the Association of Publishing Agencies
". For customer publishing agencies this has been a particularly exciting period, as the growth in the ...
Critique: B2B direct mail
02 Oct 2007 | by Richard Bush, Managing director, Base One Group (B2B specialist agencies)
The only way to assess B2B creative is to take on the persona of the intended recipient. For the EDS campaign (5) I am an HR, a finance and an IT director within a large public sector organisation.
DMA Comment - Customer magazines deliver on targeting, content and branding
19 Jul 2005 | by Julia Hutchison, director, Association of Publishing Agencies (APA)
There are many similarities between customer magazines and direct mail, but there is a difference in intention. Where a direct mail pack is often about promoting a particular product or service, customer magazines are used to develop brand awareness, boost sales and drive customer loyalty.
Top 300 Agencies: Business-to-business agencies
24 Feb 2006
TOP 20 BUSINESS-TO-BUSINESS AGENCIES RANKED BY DECLARED INCOME Rank Rank Agency ...
Top 300 Agencies: Business-to-business agencies
25 Feb 2005
TOP 20 BUSINESS-TO-BUSINESS AGENCIES RANKED BY DECLARED INCOME Rank Rank Agency Declared ...
TOP 300 AGENCIES: Regional agencies
27 Feb 2004
TOP 30 REGIONAL AGENCIES - Ranked by Nielsen Media Research Billings Rank Rank Agency ...
Top 300 Agencies: Regional agencies
24 Feb 2006
TOP 30 REGIONAL AGENCIES RANKED BY NIELSEN MEDIA RESEARCH BILLINGS Rank Rank Agency ...
Top 300 Agencies: Regional Agencies
25 Feb 2005
Top 30 regional agencies ranked by Nielsen Media Research billings Rank Rank Agency ...
Additional Information
Latest jobs Jobs web feed
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London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
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