Agencies back HDTV campaign
07 Feb 2007 | by Hannah Marriott
HDforAll - the campaign launched this Tuesday with the aim of 'securing the future of free-to-view high-definition TV' - is being promoted by Babel PR and Lexington Communications.
advertising account. The three agencies will go through to a second round, with a result expected next month
HDforAll - the campaign launched this Tuesday with the aim of 'securing the future of free-to-view high-definition TV' - is being promoted by Babel PR and Lexington Communications.
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HMV Group has shortlisted the incumbents, OMD UK and PHD, alongside Starcom and MediaCom to pitch for its £24 million media planning and buying business. A result is expected by Easter.
Philips Electronics has shortlisted Carat, the incumbent, and Mediaedge:cia to pitch for its global media planning and buying account. ZenithOptimedia and PHD have been eliminated.
Vision Express has shortlisted Miles Calcraft Briginshaw Duffy, Abbott Mead Vickers BBDO, Publicis and Clemmow Hornby Inge to contest its £7 million advertising account. The optician business parted company with Euro RSCG London 18 months ago.