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DMA Comment - Customer magazines deliver on targeting, content and branding

There are many similarities between customer magazines and direct mail, but there is a difference in intention. Where a direct mail pack is often about promoting a particular product or service, customer magazines are used to develop brand awareness, boost sales and drive customer loyalty.

Top 300 Agencies: Business-to-business agencies

TOP 20 BUSINESS-TO-BUSINESS AGENCIES RANKED BY DECLARED INCOME Rank Rank Agency Declared ...

Top 300 Agencies: Regional Agencies

Top 30 regional agencies ranked by Nielsen Media Research billings Rank Rank Agency ...

Agencies go with poker

Up and coming planning agencies Tonic and Experience have both picked up accounts in the burgeoning

Hotline: Bacardi-Martini shortlists agencies

its global Martini creative account. The two agencies were on a longlist that also included Armando

Hotline: Ikea shortlists agencies

planning and buying account. The Swedish furniture retailer plans to appoint a roster of two agencies from

Agencies welcome MEN’s Launch

Agencies have greeted the newly launched Lite edition of the Manchester Evening News as an

Agencies braced for Lions

the Sponsorship and Young Adults categories. Other UK media agencies set to face their global ...

Hotline: Legoland shortlists agencies

Legoland has shortlisted WCRS, Delaney Lund Knox Warren & Partners and Clemmow Hornby Inge to pitch for its £6 million advertising account.

Huntsworth offloads marketing agencies

Lord Chadlington, named chief executive of Huntsworth this week, has ruled out redundancies following a six-month strategic review.

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