Mobile offers agencies media opportunities
12 Jul 2005 | by MediaWeek
agencies and their clients. This, and the nature of the medium, has often resulted in the network operators ...
the poll of 237 agencies. One reason cited is a lack of professional qualifications compared with law ...
agencies and their clients. This, and the nature of the medium, has often resulted in the network operators ...
Digital UK, the organisation co-ordinating the switchover from analogue to digital TV, has shortlisted Proximity London, OgilvyOne, Partners Andrews Aldridge and Rapier to pitch for its DM account. PHD, MediaCom, MindShare and ZenithOptimedia will contest media. The pitches take place next week.
The AirMiles Travel Company, the wholly owned BA subsidiary best known for its loyalty scheme, is reviewing its PR arrangements.
Clemmow Hornby Inge has been added to Ferrero UK's roster as part of the chocolate manufacturer's realignment of some of its brands.
Seat UK has shortlisted WWAV Rapp Collins, Kitcatt Nohr Alexander Shaw and the incumbent, FCBi, to pitch for its direct marketing account.
The bookmaker Totesport has shortlisted TBWA\London and WCRS for its account. Saatchi & Saatchi, DDB London, 4creative and Quiet Storm were involved at an earlier stage of the pitch.
Travelodge has shortlisted Doner Cardwell Hawkins, Sledge, RPM3 and Mustoes for its £4m creative account through a pitch being handled by Agency Assessments. The incumbent agency, Euro RSCG, is not repitching.
EasyJet has shortlisted Abbott Mead Vickers BBDO, Lowe London, Saatchi & Saatchi and Ogilvy & Mather for its pan-European ad account. The pitch is being managed by the AAR.
News International has shortlisted the incumbent, Carat, plus MindShare and OMD UK to pitch for its £17 million media buying account. The process is being handled by the AAR and will take two months.