19 Feb 1998
| by VICTORIA MEDHURST
The Conservative Party is putting out a brief to find an agency to
update its image. We have decided to look at the torch logo and the
branding, the view being that many people do not pick up the party s
underlying values from the logo, said a spokesman. The symbol
represents the torch of freedom...
20 Feb 1998
| by IAN DARBY
Calor Gas, which distributes liquified petroleum gas, has invited
six agencies to pitch for a...Calor Gas, which distributes liquified petroleum gas, has invited
six agencies to pitch for a ...
them to give their
agencies maximum support during any difficulties they may encounter in
the ...
20 Feb 1998
| by JEMIMAH BAILEY
on
external agencies.
Drummond added that he expects to reduce the total in-house team. It ...
Five prominent below-the-line agencies are collaborating in a bid
to raise the profile of direct...Five prominent below-the-line agencies are collaborating in a bid
to raise the profile of direct ...
13 Feb 1998
| by SIR BERNARD INGHAM, who writes for the
least, is to require all agencies joining its very
first PR roster to have in-house evaluation ...
13 Feb 1998
| by ROBERT DWEK
There s been much discussion about the future of major ad agencies
following Omnicom s bid for the...There s been much discussion about the future of major ad agencies
following Omnicom s bid for ...
27 Feb 1998
| by JOHN OWEN
borders on indefatigable
obsession. The best retail ad agencies meet with the head of the retail ...
13 Feb 1998
| by CHARLES WEBRE
.
As I see it, we direct agencies are quickly driving ourselves out of
business and are soon to have ...
26 Feb 1998
| by NIGEL LONG, who is managing director of
. Now is the best time for creative-minded business
people to enter advertising. Agencies have woken ...