MARKETING FOCUS: Divided they stand
11 Jan 1995
New research shows that the rift between clients and their advertising agencies is as deep as ever...New research shows that the rift between clients and their advertising agencies is as deep as ...
London Transport has invited pitches from three agencies for a pounds 500,000 campaign aimed at...London Transport has invited pitches from three agencies for a pounds 500,000 campaign aimed at ...
New research shows that the rift between clients and their advertising agencies is as deep as ever...New research shows that the rift between clients and their advertising agencies is as deep as ...
Avis Rent-a-Car is talking to agencies about a return to above-the-line advertising in Britain and...Avis Rent-a-Car is talking to agencies about a return to above-the-line advertising in Britain ...
NatWest has embarked upon a radical shake-up of its use of advertising agencies by splitting its...NatWest has embarked upon a radical shake-up of its use of advertising agencies by splitting its ...
ditched its roster of 40 agencies worldwide and handed all advertising and media business, worth around...ditched its roster of 40 agencies worldwide and handed all advertising and media business, worth around ...
control and simplify communication between agencies and decision-makers. Under the new structure, new ...
the South has previously been divided among local agencies, with Robert Day Associates of Colchester ...
advertising agency boardroom. It also raises the worrying possibility that below-the-line agencies ...
agencies fight shy of the graft needed for copy of substance. Writing copy that sparkles, compels, and ...
other roster agencies. He declined to name the other agencies, but it is understood that Leo ...