to remove filtersMedia Choice: Tesco TV
01 Apr 2004 | by Julia Hutchison, Director, Association of Publishing Agencies
So Tesco TV is about to launch.
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Direct choice: Renault Magazine
10 Nov 2004 | by Julia Hutchison, Director, Association of Publishing Agencies
When Renault's customer magazine landed on my doormat I realised what a great job the automotive giant is making of appealing to its wide customer base. It is notoriously difficult for car companies to communicate with all their customers because different models within a marque attract different demographics....
MARKETING REPORT - CUSTOMER MAGAZINES: Sponsor's statement - Why clients are turning to customer publishing
20 Sep 2001 | by GRAHAME LAKE, Chairman of the Association of Publishing Agencies
". For customer publishing agencies this has been a particularly exciting period, as the growth in the ...
Opinion: Marketing Society - Take control of your media
09 Aug 2006 | by Julia Hutchison, chief operating officer of the Association of Publishing Agencies and a member of The Marketing Society
Is it me or does the marketing industry coin new terminology, particularly acronyms, on a daily basis?
Interbrew trims direct agencies
21 Jul 2004
Interbrew has slimmed down its below-the-line roster to four agencies to work across its beer...sponsorship. Interbrew previously used 10 agencies across its beer business. Creative agencies Bartle Bogle ...
Agencies attack 'unchecked' web
15 Aug 2007
Media agencies are demanding that internet sales houses clamp down on placing ads on inappropriate...Advertising Sales House (IASH), but media agencies say its actions do not go far enough. One digital media ...
Agencies back Aids initiative
21 Jun 2006
Seven advertising agencies have thrown their weight behind the Global Media Aids Initiative (GMAI).
Top direct marketing agencies
29 Mar 2006
Marketing's exclusive league table of the top direct marketing agencies is based on data supplied...agencies. For all the optimism about direct s future, there are plenty of questions weighing on the minds ...
Top Digital Agencies
25 Oct 2006 | by David Tiltman
Marketing's exclusive league table of the largest digital agencies is based on data supplied by
Top Design Agencies
26 Jul 2006
Marketing's exclusive league table of the largest design agencies is based on data supplied by the
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